Anatomy of a Sports Fan

Fan data insight and how to harvest, interpret, and commercialise it.

Fan data is the engine of modern-day sports marketing.

A comprehensive understanding of who fans are - from basic demographic categorisation, to richer information on engagement, consumption habits, and values - drives the ability to serve those fans better experiences.

But how that information is collated, consolidated, analysed and disseminated is crucial if it is to create real value. Doing it right brings business advantages. But it's not easy, and there is no one-size-fits-all solution.

Download the latest Leaders Report for free today to read about various approaches being taken by global sports entities to support the collection, interpretation, and ultimate use of fan data.

The report contains exclusive insight from ticketing systems integration technologist Keyper, the Sacramento Kings, the Chicago Bulls, Manchester United, Tottenham Hotspur, Paris St-Germain, DHL, Mastercard and more.

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