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How to use data to punch above your weight in fan engagement

A 6-step guide to making a holistic approach to data pay. 

Building and then executing an effective fan engagement strategy is not the work of a moment, but getting your data approach in order offers the best chance of success.

This six-step guide offers some practical advice on how to maximise fan data, from the systems, software and processes to capture and process it, through the resource and expertise required to use it effectively, by way of some top tips and quick wins from expert practitioners across the sports industry.


This guide has been produced by Leaders with the support of Armis Digital Sport. The guide is free to access and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with Armis – and Armis alone – then please tick the box where prompted.

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