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How to tell 'stories' that drive revenue


This six-step guide offers some practical advice on how to use 'stories' to drive revenue both directly and indirectly.

From questions to ask, to support and resource on offer; from platform distinctions and UX, to analytics that will make a difference; from best practice on creative and publishing cadence, to tricks and tips that have worked for rights holders and broadcasters across multiple platforms.

This guide has been produced by Leaders with the support of WSC Sports. The guide is free to access and requires a basic set of details. We will not share these details with any third party, but if you’re happy for us to share them with WSC – and WSC alone – then please tick the box where prompted.

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