How to personalise viewing experiences in sport's new hybrid era
The pandemic struck, the lockdowns started, and sport stopped. At least for a little while. Media and marketing departments scrambled to fill the content gap; resource was funnelled into digital innovation projects, accelerating the trends and developments that were already underway.
Then sport returned, hermetically sealed in empty venues and we turned to technology to keep us informed, entertained, distracted and connected.
But now that fans are being welcomed back into venues again, what will the post-pandemic viewing experience look like? And what does personalisation look like in a new hybrid era?
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