Leaders Special Report – Enabling digital transformation in sport
Digital transformation is a long, often arduous, always disruptive process. Ushering it through can be difficult, especially in sports organisations steeped in history, heritage, and a revenue generation model that has - at least until this point - proved sustainable.
But mindsets, systems, software and consumption habits and expectations have all shifted over the last 18 months – and the sporting ecosystem is shifting with them.
The latest Leaders Special Report charts some of the major digital transformation work in sport over the last 18 months, featuring comprehensive case studies of the work being undertaken at IndyCar and the Tour de France, where global telecommunications and technology services company NTT have brought their expertise to bear on new fan engagement and safety and security products.
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