Leaders Special Report – The super aggregators: sports IP pirates have gone OTT
With sports broadcast distribution shifting inexorably towards streaming platforms, it has never been easier to pirate live content. The pandemic saw increases of up to 50% in the consumption of illicit live streams.
Awareness of the scale of the problem is low; so too is strategic prioritisation of action against it at many sports content entities across the world. And make no mistake, this is a building problem that has the potential to decimate the commercial framework that modern sports businesses are built on.
This Leaders Special Report evaluates the scale of the problem, providing answers to some fundamental questions: What is happening? Why is it happening? How is it happening? And what happens next?
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