Leaders Special Report – 'Owning the fans': what does it really mean?
'Owning the fan relationship' is one of the oft-stated benefits of developing a D2C infrastructure - and, with the proliferation of OTT platforms, it has become a realistic ambition for sports rights holders and broadcasters of all sizes.
But what does 'owning the fan relationship' really mean? What does a typical value exchange look like that keeps fans within that 'owned' ecosystem, providing revenue opportunities to the owner of the ecosystem?
This Leaders Special Report analyses the end-to-end ecosystems required to build and maintain an unmediated D2C fan relationship; charts some of the technological and commercial strategies that support it; and highlights best practice from inside and outside of sport. It includes exclusive insight from digital and data leaders at the likes of Major League Soccer, Volleyball World, Tennis Channel, the Chicago Bulls, and Formula E.