Leaders Special Report – Women's sport: bouncing back from the pandemic
Despite being hit hard by the pandemic, women’s sport has rebounded, attracting fresh audiences in the process. According to new research from YouGov, 21% of UK adults say they follow more women’s sport now than they did 18 months ago.
The results of that research, commissioned by Sky Sports, are published in the latest Leaders Special Report, which charts the gains being made across women’s sport in key commercial metrics.
Download your copy for a comprehensive analysis on the state of play across women’s sport, and in particular on three crucial areas: