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How to maximise the value of branded content in 2022


Branded content is an increasingly important component of any rights holders’ commercial strategy and its value is rising. 

Any successful branded content strategy requires a clear picture of what, when, how and why content will be made available to fans. The pandemic has only crystalised that need; with the volume of sports content being produced digitally rising quickly, it’s a cluttered, online world in which teams are operating.

From integrating partners into your already-established content plans, to retargeting and nudging your engaged audience towards incentives or purchases, to the changing ways in which value can be generated, rights holder branded content strategies are becoming more sophisticated – doing branded content effectively requires careful consideration. 

Complete the following form for a deeper dive on those five key considerations, and discover how to maximise on branded content in 2022.

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