Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022
With the concept of digital transformation now well established across the sports industry, we’ve reached the second or third iteration of digital strategies at many major sporting bodies.
Effective digital transformation needs to be propelled by a powerful force of both incentives and dicentives, driven from the top, steered by the customers, informed by experts, and executed and evolved by all levels of an organisation encouraged to embrace new practices through a deliberate corporate culture.
But none have taken as bullish an approach to transformation as LaLiga, which formally introduced a unique entity to the market in 2021 – a result of years of unprecedented investment and development – to support the industry with an all-in-one digital transformation offering.
This new report provides an in-depth analysis on that offering, and shines a light on different approaches being taken to technology and digital transformation at other major sporting rights holders around the world.