Leaders Special Report – Transformation Journeys: Strategic Approaches to Digital in 2022


With the concept of digital transformation now well established across the sports industry, we’ve reached the second or third iteration of digital strategies at many major sporting bodies.

Effective digital transformation needs to be propelled by a powerful force of both incentives and dicentives, driven from the top, steered by the customers, informed by experts, and executed and evolved by all levels of an organisation encouraged to embrace new practices through a deliberate corporate culture.

But none have taken as bullish an approach to transformation as LaLiga, which formally introduced a unique entity to the market in 2021 – a result of years of unprecedented investment and development – to support the industry with an all-in-one digital transformation offering.

This new report provides an in-depth analysis on that offering, and shines a light on different approaches being taken to technology and digital transformation at other major sporting rights holders around the world.

This report has been produced by Leaders with the support of LaLiga Tech. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you're happy for us to share them with LaLiga Tech - and LaLiga Tech alone - then please tick the box where prompted. You can read our privacy policy here to understand how we use your data and how you can change your preferences.

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